Brand Guide
Brand Guide — Visual & Verbal Identity · v1.0
Design-led power & sound
ZENS designs premium charging and audio accessories with a Tokyo design sensibility — minimal, tactile and quietly confident. Every product pairs clean industrial design with certified safety and dependable everyday performance.
Brand pillars
- Designed in Tokyo — detail & material quality first
- Certified & safe — 9 international certifications
- Dependable — 2-year manufacturer warranty
- Effortless — Qi2 magnetic charging out of the box
Personality
- Premium, not flashy
- Clear and reassuring
- Modern and minimal
- Trustworthy and precise
The ZENS wordmark
The wordmark is the core of the identity. Keep it legible, give it room, and never alter its form. The accent “N” may be set in ZENS Purple on neutral backgrounds.
Do
- Keep clear space ≥ the height of the “Z”.
- Use ink #171717 or white on dark.
- Min width 24px digital.
Don’t
- Stretch, rotate or add effects.
- Recolour outside the palette.
- Place on busy / low-contrast art.
Palette
ZENS Purple is the single brand colour, matched to PANTONE 2725 C. Neutrals carry the premium, minimal feel; functional and collaboration colours are used sparingly.
RGB 104 / 91 / 199 · CMYK 48 / 54 / 0 / 22
Neutrals
Functional & collaboration — licensed series only
Type system
A clean sans-serif system. Latin in Arial / Helvetica Neue; Traditional Chinese in Noto Sans TC / PingFang TC. Headings bold and tight; body comfortable and quiet.
| Display | 30–56 px | Weight 800 | Hero headlines |
| Heading | 20–30 px | Weight 700 | Section titles |
| Body | 14 px | Weight 400 | Paragraphs |
| Eyebrow | 8–12 px | 700 · .26em · UPPERCASE | Labels |
Icon system
Single-weight line icons, rounded joints, one colour (ZENS Purple #685BC7) on a 256-unit grid. Use inside a soft 12%-tint circle. Never use CJK characters as placeholder icons.
Product imagery
Two image types, used consistently across every product page.
Product cut-outs
Clean studio renders on pure white, exported as transparent PNG. Tight crop, soft contact shadow, centred — main / hero slot.
Lifestyle & scene
In-context shots as JPG. Natural light, neutral surroundings, product as hero — scene & function slots.
| Banner | Hero / page top | 1600×1600 or 3000 w | PNG / JPG |
| Main | Front product | 3000×1285 (21:9) | PNG cut-out |
| Scene | In use | 3000×1285 | JPG |
| Function | Feature demo | 3000×1285 | JPG / PNG |
Badges & tone
Certification marks
Use official certification artwork only — never redraw, recolour or distort.
How we sound
- Clear and confident, never hyped
- Premium but warm and human
- Traditional Chinese first, English second
- Lead with the benefit, support with the spec
Always
- State warranty & shipping terms plainly
- Caveat charging claims (device / cable dependent)
- Use approved product & certification names
